Does the Media Need to Bridge the Gap?

Does the media have an ethical responsibility to attempt to bridge the gap that is depicted in this image? I don't believe they have an ethical responsibility to do anything to help this problem. The media is owned by the rich, and employed with the common folk. They can care less if the people on the bottom are working hard for little pay. Sure they can help by bringing the issue more into the spotlight, but what for? It will not benefit them in anyway. The common folk are finally trying to do something about this gap. The Occupy movement is sadly not going to do anything, people already perceive it to be another pointless protest put on by people without jobs. Does the media have the power to help bridge the house, i say yes. They could ethically start showing more anti rich propaganda in order to build support for corporate greed campaigns.